Media Planning + Buying Services

We do it all. And do it exceptionally well.

From analytics and strategy to activation and performance metrics, Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services for optimal reach and results. We have experience working with both B2C and B2B clients and specialize in buying and planning media across Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-home, Display, and Video.

Our Services

Audience Development + Strategy

We embrace a people-centric approach to media buying. Our team analyzes clients’ current and historical audience data to develop a strategically sound and targeted media approach that is tailored for their vertical and specific KPIs.

Media Planning + Buying

We develop a media mix, tactical strategies, and a customized tech stack based on audience data and clients’ goals. And when it comes to rate negotiations, our buyers are some of the most skilled negotiators in the business.

Programmatic Strategy + Buying

We run Programmatic campaigns in house, bringing audience insights and data and strategy transparency to all campaigns. Those insights can be leveraged across all campaign channels, ultimately creating a stronger, more holistic cohesive plan.

Analytics + Data Visualization

Our team creates custom-built marketing and media data visualization dashboards for clients. Each dashboard is developed with the goal of creating a 360* view of how all media (paid, organic, PR, etc.) is driving and affecting overall business objectives. Dashboards are real time and are in an easy-to-read, digestible, sortable and exportable format.

Media Plan Negotiations

MMWW strategizes the most effective and efficient media tactics and approaches for your business, outlines the recommended tech stack, and negotiates with vendors and publishers to get you the best possible rates for your campaign.

Plan Optimization

We are not a “set it and forget it” culture. Our teams always have an eye on performance and continuously optimize media campaigns with efforts focused on moving dollars toward the best-performing channels and partners in order to deliver maximum ROI for our clients.

Budget Analysis + Recommendations

We partner with our clients to assess budgets, make recommendations, and identify where to prioritize spend.

Billing and Vendor Payments

All billing and vendor payments are handled internally by the MMWW client teams with clean reconciliations provided to all clients. It keeps things simple and centralized.

Creative Trafficking

For a smooth campaign and accurate and insightful reporting, we execute and QA all campaign trafficking under one roof.