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Our Leadership Team

They’re media industry innovators, tech-obsessed, data-first strategists who believe in educating clients through transparent collaboration.
Taji Zaminasli | Media Matters Worldwide
TAJI ZAMINASLI

CO-FOUNDER + MANAGING PARTNER

Starting her career in 1996 in Broadcast and growing up in the age of Digital Advertising, Taji has an extensive Media background leading client strategy on brands including Nestle, AT&T, Bank of America, Pets.com, and General Motors. She possesses a deep understanding of data and analytics and has brought that to the core of Media Matters Worldwide.

Josy Amann | Media Matters Worldwide
JOSY AMANN

CO-FOUNDER + MANAGING PARTNER

As Co-Founder of Media Matters Worldwide, Josy has been instrumental in growing MMWW into the global media agency it is today. Josy’s career began at large agencies in San Francisco in 1997 and includes working on accounts like Microsoft, Turning Leaf Wines, Eddie Bauer, and Oral-B in both traditional and digital media. Her extensive experience in both B2C and B2B has helped shape the balance of the MMWW client roster.

Jamie Rice | Media Matters Worldwide
JAMIE RICE

VP, STRATEGY + OPERATIONS

With her 18 years in Strategic Planning, Marketing, and Media, Jamie leads the team in building framework to effectively and efficiently drive to client goals. She is adept in running integrated marketing campaigns and has deep experience in digital media. Jamie has worked on ground-breaking campaigns at top agencies, partnering with notable clients like Microsoft, Intel, Citrix, Sony, Frito-Lay, Banana Republic, 24 Hour Fitness and Charles Schwab.

Ricky Kovac | Media Matters Worldwide
RICKY KOVAC

VP, TECHNOLOGY + GROWTH

Leading our technology efforts, Ricky is charged with developing strategic growth opportunities for Media Matters Worldwide. He has directed hundreds of digital marketing campaigns and mobile application deployments throughout his career, and is the recipient of numerous campaign awards. Ricky has steered multiple thriving software Engineering organizations and is co-inventor of one awarded U.S. patent and two pending provisional patents.

Cheryl Friedman | Media Matters Worldwide
CHERYL FRIEDMAN

SOCIAL MEDIA DIRECTOR

With expertise across paid social and programmatic/digital media, Cheryl leads our Social Media team in cultivating a holistic and strategic planning approach for MMWW clients. She has worked for notable agencies, planning and managing digital DR and Brand campaigns for Microsoft, Gap Inc., Macy’s, America West Airlines, First Union, and others. Cheryl’s passion for analytics and test-and-learn strategies helps us continually improve client results.

Emilie Sanders Lee | Media Matters Worldwide
EMILIE LEE

DATA + ANALYTICS DIRECTOR

Emilie leads the Analytics team and our data visualization efforts. She’s worked in the client, agency and programmatic space managing Analytics teams, and she’s collaborated with many brands, including Starbucks, MGM brands, GM and University of Phoenix. Her notable successes include leading analyst time-efficiency improvements, creating training content ensuring campaign success, and developing an educational series on analytical storytelling.

Rosaline Sutton | Media Matters Worldwide
ROSEY SUTTON

PROGRAMMATIC DIRECTOR

Rosey drives strategy on AXM, our internal trading desk, and brings a diverse skill set and 20 years experience in traditional and digital media planning/buying. Her client work at big and small agencies includes the Toyota, Blue Shield, and Marriott brands. Rosey is passionate about technology, strategy, optimization, and testing, and has proficiency with all key DSPs/Ad Servers, including DoubleClick Bid & Campaign Manager, The Trade Desk, and others.

Katerina Van Biene | Media Matters Worldwide
KAT VAN BIENE

AD OPS DIRECTOR

Katerina began her career in lead generation as a website optimizer and SEM Manager then quickly grew into managing teams of Business Development reps and Ad Operations specialists. Since joining Media Matters Worldwide, Kat has worked closely with all internal teams to develop standard operating procedures and communications best practices that ensure every MMWW client campaign is set up for success in the most efficient way possible.

Jennifer Ziman | Media Matters Worldwide
JENNIFER ZIMAN

MEDIA DIRECTOR, CLIENT PARTNER

For 20 years, Jennifer’s cross-media knowledge has led clients to successful Brand and Direct Response campaigns with a wide range of goals and KPIs. B2B clients include Microsoft Cloud + Enterprise, Advanced Micro Devices, Ryder Logistics, Barclays Global Investors, and others, while notable B2C clients include Land Rover, PG&E, IKEA, ebay, Pine-sol, Aston Martin, Mendocino Tourism, e.l.f. Cosmetics, and Swet Tailor.

Maxine Nisse | Media Matters Worldwide
MAXINE NISSE

MEDIA DIRECTOR, CLIENT PARTNER

Maxine’s negotiation skills and tactical expertise make her a strategic powerhouse in media strategy and media planning-buying. Since joining the industry in 1994, she has served a variety of industries, including Retail (Gap, Macys), Consumer Travel (Virgin America, Cathay Pacific), Technology (Dell Software Group, Microsoft Brands), and Beauty (e.l.f. Cosmetics). Maxine’s specialty is Brand Awareness and Direct Response clients.

Denis Lesicka | Media Matters Worldwide
DENISE LESICKA

MEDIA DIRECTOR, CLIENT PARTNER

Denise is a media industry veteran with 15+ years of experience. She has worked on the development and execution of Brand Awareness and Direct Response campaigns for both B2B and B2C clients and is committed to delivering optimal results. Denise has a deep understanding of all channels, including programmatic, social, mobile, and connected TV, and includes emerging media opportunities whenever possible in her plans.